疑犯追踪第二季

AI opens new creative doors, raises new concerns across China’s screen industry_我的网站

一 |     

    Staff members work on a short-form drama in Jiaxing, East China's Zhejiang Province, on July 21, 2026. Photo: VCG
Open Douyin, the Chinese version of TikTok, and AI-generated short dramas are hard to miss.
The stories span almost every genre familiar to Chinese audiences, from fantasy and immortal cultivation to urban romance and period tales.
The biggest difference is that the actors, settings and even many of the visual elements are generated by artificial intelligence (AI).
One of the latest hits is The Inverse Zone, an original mystery-thriller about monsters that has been dubbed an AI version of Stranger Things. The series has released three episodes so far, each receiving more than 1 million likes on Douyin.
Yet the team behind it consists of just three people, all born after 2000.
While Hollywood is still catching up with the short drama boom, China's short-drama industry is already moving into the AI era.
For many young creators, AI is not just another tool - it is a door that small teams could never have opened before.
"We've always wanted to make professional film and television content, with visual language, complete storytelling and a cinematic feel," Hu Hai, a member of the team behind The Inverse Zone, told the Global Times. "But the cost and barriers of live-action production were too high. Small teams had little chance to realize high-quality film and television projects."
As increasingly capable domestic AI models emerged, that door began to open. "The maturity of AI creative tools made us see new possibilities," Hu said.
The explosive growth of AI-generated short dramas is a double-edged sword: It opens doors for some, but leaves many in the industry uncertain about what comes next. Many actors who once benefited from the short-drama boom are now finding work increasingly scarce, with some turning to other professions. Meanwhile, the use of celebrities likenesses in AI-generated content (AIGC) has ignited a fresh wave of debate.
Where is the industry headed next? Global Times reporters spoke with AI creators, short-drama actors and industry experts about the opportunities and uncertainties ahead.
         Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Lowering barriers

Hu studied directing and filmmaking in college. His team initially focused on short comedy videos, a field with relatively low production costs and less barriers to entry. But after years of producing this type of content, they eventually reached a creative plateau. That began to shift as more advanced AI tools came onto the scene.
To produce The Inverse Zone, the team used domestic video-generation models Seedance 2.0 and 2.5. The series took nearly two months to prepare, including world-building, character design and establishing a consistent visual style. "Seedance is the best in the world. It's extremely advanced. There's no model in Europe or the US that is more useful than it," Hu told the Global Times.
The technology does not mean production is effortless, however.
According to Hu, a typical episode costs around 4,000 to 5,000 yuan ($593-$741) to produce, while episodes involving large-scale scenes, complex special effects or demanding lighting and rendering can cost more than 10,000 yuan.
The team used AI for image generation, basic voice work and material rendering, while humans remained responsible for the script, character development, cinematography and post-production.
"The soul of the entire series is still controlled by people," Hu said. "All the key creative decisions are manually adjusted and repeatedly reviewed."
Ya Cen, operations head of AI video platform LibTV, told the Global Times that the AI short-drama ecosystem is now characterized by small teams, high productivity and strong individual styles. "The most direct value of AIGC is that it has lowered the geographic and financial barriers to film and television production," she added.
    Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Actors in AI era
Yet the rise of AI short dramas is also creating new tensions.
AI-generated characters are now building fanbases, landing brand endorsements, and being described as the next generation of digital stars. At the same time, many celebrities including Taiwan actress Joey Wong have reportedly given permission for their younger likenesses to be used in AIGC.
The impact extends beyond celebrity likenesses. It is also being felt by people who once benefited from China's booming live-action short-drama industry.
The short-drama boom created opportunities for large numbers of actors, many of whom could quickly become recognizable faces. However, as AI-generated productions expand, some performers are finding fewer acting opportunities and turning to other professions.
Chongqing native Luo Xinyuan, 21, has experienced that shift firsthand.
She spent more than a year in Hengdian, East China's Zhejiang Province as a short-drama actress. Since May, she has worked at a scenic area playing Huang Rong, a character from a classic Chinese martial arts novel The Legend of the Condor Heroes.
"When short dramas were at their peak, there were lots of fast-paced, feel-good stories," Luo told the Global Times. "But that kind of content is difficult to sustain. Without richer and more meaningful stories, the pressure from AI short dramas will make things even harder."
For many short-drama actors, the disruption is likely to be structural rather than an immediate wholesale replacement, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. The question of celebrity likenesses may prove even more complicated.
Zhang warned that unrestricted authorization could raise concerns over control and revenue sharing. Without clearer rules, the technology could put further pressure on ordinary actors.
The next stage may not be a choice between humans and machines, but a new production model in which the two increasingly work together.
For creators such as Hu, that possibility is already here.
"AI has finally given young creators like us the opportunity to realize the film and television dreams we've had for years," he said.
。

二 | 1月13日消息：今年年初，红米与小米正式“分离”，红米将继续走成本效益最好的路线，小米具有较高的价格发展空间。上周，红米（Redmi）带来了红米纸条7，这是“独立后”的第一个产品。三星的4800像素，全血腥版的Paragon 660，包括超高性能价格比仅为999元，导致许多米粉称“那1999元小米回来了”。另一方面，随着小米年度商品节的临近，小米数字旗舰手机小米8也迎来了自发布以来最大的降价。一些数字博客在微博上说，最值得购买的两款小米手机分别是红米7号和2099元小米8号。微博由小米公司产品总监王腾转发。王腾还表示，今后，红米将重点放在性价比最好的方面，小米将走到高端，因此没有价格更便宜的8号米。在很多网友看到这一回应后，他们开玩笑说“小米将来买不起”，但显然这是一个错误的理解。小编认为，经过红米与小米的分离，小米未来将有更高的溢价空间，专注于高端市场，推出多种高品质手机，而红米将坚持最佳性价比。雷军一再强调，要让每个人都能负担得起手机，让每个人都能享受科技的乐趣，小米依然是一个性价比高的品牌，但价格不会受到限制。去年4月，雷军还宣布，小米硬件的整体净利润率永远不会超过5%。

三 | 每一个努力都应该致力于制造好的产品，这样用户支付的每一分钱都是值得的。5%硬件净利率红线是小米经营模式的必然选择。

四 |

Current article:http://www.minpinpengcemiuanjiuxuan.pics/gw6ya/c2fxpt.docx

Published on:03:30:35