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China's short-drama platform begins to curb AI's 'one-face-fits-all' problem_我的网站

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一 |     Steven Spielberg heads back to the world of science fiction with Disclosure Day. Set to be a story that explores humanity’s reckoning with extraterrestrial life, it gives fans a haunting glimpse into a world on the brink of an unprecedented revelation. Universal Pictures has released the first trailer for the film.      The cast is a powerhouse of talent. With actors like Emily Blunt, Josh O’Connor, Colin Firth, Eve Hewson, Colman Domingo, Wyatt Russell and Henry Lloyd-Hughes, fans are in for a cinematic masterpiece. Spielberg developed the story alongside longtime collaborator David Koepp. This marks yet another reunion for the duo. They have previously worked together on Jurassic Park, War of the Worlds, and Indiana Jones and the Kingdom of the Crystal Skull.     According to the film’s logline, Disclosure Day asks a chilling question: “If you found out we weren’t alone, if someone proved it to you, would that frighten you?” The trailer suggests that the truth about alien life is no longer hidden, with a global awakening looming large.                                                                 View this post on Instagram          A post shared by Disclosure Day (@disclosureday)               Emily Blunt plays a meteorologist whose routine live television broadcast takes a terrifying turn when she appears to be overtaken by a mysterious extraterrestrial force. Josh O’Connor stars as a man driven to expose the truth about alien existence to the world, regardless of the consequences.      The trailer gives fans a glimpse of the chaos set to unleash. Unsettling imagery takes over the trailer with visuals of crop circles, frantic car chases, eerie animal behaviour. All these symbols are mounting signs that humanity is not alone.     Disclosure Day marks Spielberg’s 37th directorial feature and fittingly brings him back to science fiction. This is the genre that defined much of his legacy. Over the decades, Spielberg has delivered classics, including Close Encounters of the Third Kind, E.T. the Extra-Terrestrial, Minority Report, and A.I. Artificial Intelligence.     Over the many decades of his career, Spielberg’s films have collectively grossed over $10 billion worldwide. These films have earned him more than 23 Academy Award nominations and three wins. His most recent film, The Fabelmans, which was released in 2023, received seven Oscar nominations.     Produced by Spielberg and Kristie Macosko Krieger under Amblin Entertainment, Disclosure Day is set for a theatrical release on June 12.     Also Read: On 50 Years of Jaws Steven Spielberg Admits: I Thought It Would Be The Last Film I’d Ever Direct。    

Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces Almond-shaped eyes, petal-like lips and a permanent soft-focus glow on the cheekbones, the faces of AI-generated short-drama characters can be almost too perfect. 
After binge-watching several AI short dramas on Chinese short-video platforms, viewers may find themselves wondering whether they have accidentally stumbled into the same show again.
The phenomenon of AI characters sharing near-identical faces has become so noticeable that Hongguo Short Drama, a micro-drama platform operated by ByteDance, has moved to rein it in.
Hongguo recently issued a notice calling for creators of AI dramas to avoid using highly similar facial appearances across different productions and characters, warning against a "one-size-fits-all" approach to character design. 
The platform also said it would launch a special campaign targeting frequently used AI faces, homogenized content and unauthorized materials.
"Men, women, young and old are all using the same face. It's starting to give me the uncanny-valley feeling," one viewer commented on the social media Sina Weibo.
Another complained that AI characters seemed to make exactly the same facial expressions whenever they spoke, while others said watching several dramas in succession with nearly identical female leads gave them an unsettling sense of "something human, but not quite human."
Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces A comparison of several AI short dramas, including Twilight in Later Years, Mother-in-Law's Awakening and Shedding the Burden to Find Myself, shows their middle-aged female protagonists feature similar straight eyebrows and large double eyelids, while their smiles and crying expressions can also appear strikingly alike.
The platform said creators should conduct self-checks and promptly modify or replace problematic content. The upcoming campaign will specifically target "high-frequency AI faces," homogenized character designs and violations involving source materials.
A commentary published by the People's Daily newspaper in early August noted that AI micro-dramas had accounted for more than 95 percent of newly released micro-dramas over the previous six months, while their total viewing volume still lagged far behind that of productions featuring human performers. 
The commentary argued that mass-produced, visually similar AI content could actually strengthen audiences' appetite for more authentic storytelling and distinctive characters.
Platforms are therefore beginning to add more checks before AI productions reach audiences.
On August 3, Douyin Group's Short Drama Creator Center launched a pre-screening tool for AI drama copyright holders and directors. With it, eligible creators can upload promotional and production materials as well as completed works for preliminary checks on potential infringement before release.
Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces

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Published on:09:07:53


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